3 min read
AI and the Evolution of Dealership Marketing
Digital advertising has been on the rise for many years and is now amplified by the evolution of AI-driven advertising tools. The COVID-19 pandemic...
Digital Marketing (4)
2 min read
Passenger Cars on the Rise: Are Economic Factors Pushing Younger Customers Away from Expensive SUVs?
Are cars making a comeback?
2 min read
Auto Dealers Who Dismiss GenZ Will Miss Out on a Potentially Profitable Customer
A trend developing among GenZ drivers could prove to be a concern to auto dealers. This customer base, (born between 1996-2007) seems less interested...
2 min read
Growing EV Options Likely to Lead to New Customer Segments
MarketAI Can Help Dealers Navigate the Evolving EV Marketplace
4 min read
ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on how auto dealers need to reach...