ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Digital Marketing (9)

used inventory on a dealership's lot

2 min read

3 Ways to Shift Focus to Used Car Inventory

Updated April 11th, 2024 Many auto dealers tend to fixate on moving their new car new inventory, but with a recent surge in used car movement now is...

Read More

2 min read

The Fallacy of Wanting to See Your Own Ads

Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say...

Read More
picture of moving vehicle zooming through the screen with augmented reality UI

3 min read

2023 Digital Marketing Trends for Auto Marketers And Car Dealers

The car retail industry is one of the most competitive industries today. As a car dealer marketer, it’s important for you to stay ahead of the curve...

Read More
amazon warehouse

2 min read

Learn from Amazon: Why you should focus on your customers first

There’s no dispute – Amazon is a giant among retailers. Founded in 1994, Amazon boasted $386 billion in annual revenue in 2020. The founder, Jeff...

Read More

2 min read

7 Key Questions Every Dealer Should Ask their Marketing Vendor

There is no shortage of choice in today’s world and automotive marketing companies are no different. The options for a new vendor can be overwhelming...

Read More