4 min read
7 Data-Driven Marketing Tips for Dealerships in 2025
By Jeff Englishmen, VP of Dealer Success The vehicle market moves fast, and keeping up can feel overwhelming. If your dealership isn’t making...
Inventory
2 min read
The Fastest Moving Vehicle Segments? It Might Surprise You
Segment Dynamics Require a Multi-Faceted Approach From Dealers
1 min read
Supply vs. Demand in the 2024 Electric Vehicle Market. What's Next for Automakers?
One year ago, automotive dealerships were contending with a significant backlog of electric vehicles languishing on their lots. (Non-Tesla/Rivian)...
2 min read
Older, Higher Mileage Used Vehicles Call for Marketing Strategy Adjustments
By Jeff Englishmen, VP of Dealer Success at ZeroSum The global pandemic and related supply chain challenges took a toll on new vehicle inventory in...
2 min read
Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts
By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...