ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Inventory (6)

2 min read

How to use MarketAI’s VINSights to your advantage

Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy...

Read More
empty car dealership lot

2 min read

Inventory vs Marketing: Here's What the Data Shows Us

Dealerships across the country can sit back, relax and turn their core model inventory faster than ever before. But the uptick in turn rate on core...

Read More
Winning The Inventory Game with Marketing and Technology

2 min read

Dealers: How To Win With Any Inventory

Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your...

Read More
Inventory Based Video Ads

2 min read

WHY Inventory-Based Video Marketing

Two facts have been true since the Model T first came to market: You can only sell what you have. Demand and competition vary from market to market....

Read More