ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Inventory (6)

Dealer Handing Keys To New Customer After Winning A Deal

2 min read

2023 Automotive Social Media Marketing Tips: Strategies for Car Dealerships to Maximize ROI

With 2023 fast approaching or if you are an auto dealer reading this in 2023, you know that social media marketing is a must in the new year. But,...

Read More
used inventory on a dealership's lot

2 min read

3 Ways to Shift Focus to Used Car Inventory

Updated April 11th, 2024 Many auto dealers tend to fixate on moving their new car new inventory, but with a recent surge in used car movement now is...

Read More
cars lined up in a dealership lot

3 min read

The Marketing Metrics that Should Matter Most to Dealerships

If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers...

Read More

2 min read

How to use MarketAI’s VINSights to your advantage

Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy...

Read More
empty car dealership lot

2 min read

Inventory vs Marketing: Here's What the Data Shows Us

Dealerships across the country can sit back, relax and turn their core model inventory faster than ever before. But the uptick in turn rate on core...

Read More