4 min read
7 Data-Driven Marketing Tips for Dealerships in 2025
By Jeff Englishmen, VP of Dealer Success The vehicle market moves fast, and keeping up can feel overwhelming. If your dealership isn’t making...
Marketing
2 min read
Harnessing Social Media VIN-Level Advertising to Move the Needle
As the landscape of automotive digital marketing grows, the need for strategic, impactful advertising is more important now than ever. With inventory...
4 min read
Appealing to First-Time New Vehicle Shoppers: Is Your Vehicle Detail Page Set Up for Success?
Dave Jacobs recently graduated, moved back to his home state of California, entered the workforce, and is finally ready to upgrade his college...
2 min read
The Fastest Moving Vehicle Segments? It Might Surprise You
Segment Dynamics Require a Multi-Faceted Approach From Dealers
2 min read
Older, Higher Mileage Used Vehicles Call for Marketing Strategy Adjustments
By Jeff Englishmen, VP of Dealer Success at ZeroSum The global pandemic and related supply chain challenges took a toll on new vehicle inventory in...