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Marketing

First time car buyers

4 min read

Appealing to First-Time New Vehicle Shoppers: Is Your Vehicle Detail Page Set Up for Success?

Dave Jacobs recently graduated, moved back to his home state of California, entered the workforce, and is finally ready to upgrade his college...

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Used Vehicle Inventory

2 min read

Older, Higher Mileage Used Vehicles Call for Marketing Strategy Adjustments

By Jeff Englishmen, VP of Dealer Success at ZeroSum The global pandemic and related supply chain challenges took a toll on new vehicle inventory in...

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2 min read

Increase Car Dealership Visibility with Proven SEO Techniques

With so many potential car dealership customers starting their buying journey online, it's essential to have a strong online presence. For car...

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Monitoring car dealer competition

2 min read

Car Dealership Marketing Strategies & Tools That Can Help Monitor Competition

Dealerships cannot remain successful if they are not staying informed on their competition. By utilizing price comparison platforms and inventory...

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