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Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts
By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...
Product Features
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5 Common Car Dealership Marketing Mistakes (and How to Fix Them)
A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...
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Demystify Your ZeroSum MarketAI Dashboard: How to Make the Most of Your Metrics
MarketAI by ZeroSum is a one-stop-shop platform that not only reports your current inventory and market statistics but anticipates your next steps –...
1 min read
The fastest route to high-quality video that the auto industry has ever seen
For years, auto dealers have struggled to navigate the complex and expensive cable TV industry. With the emergence of over-the-top (OTT) and...
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3 Ways to Shift Focus to Used Car Inventory
Updated April 11th, 2024 Many auto dealers tend to fixate on moving their new car new inventory, but with a recent surge in used car movement now is...