ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

VINSights

3 min read

5 Common Car Dealership Marketing Mistakes (and How to Fix Them)

March 26, 2024

A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...

Artificial Intelligence Product Features Digital Marketing Digital Advertising Data & Intelligence VINSights Active Shoppers Social Media Dealers
Read More
Winning The Inventory Game with Marketing and Technology

2 min read

Dealers: How To Win With Any Inventory

May 07, 2021

Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your...

Featured Inventory Product Features Digital Marketing Digital Advertising VINSights
Read More