Are Auto Dealer Marketing Agencies Really Worth Hiring? Let's Find Out.

As a car dealer, you have a lot to keep track of. From managing dealership operations to creating ads and marketing your vehicles, you always have a lot on your plate. Don’t let how busy you are impact your sales and your growth. Here are three reasons why you should consider using an auto dealer marketing agency to take on some of your work.

Broaden your audience while better connecting with your current one

Gone are the days of mass mailers and generalized television ads. If you want to reach the right customers, you’ll need to better target them and build a connection early on. Marketing agencies can help you do this. Coming with years of experience creating, running, and optimizing automotive ads, these agencies know what resonates with auto buyers and how to reach the right ones. This will take the guesswork out of placing ads, giving you a higher return on ad spend.

With a proprietary audience of in-market shoppers looking to buy a car right now, ZeroSum can ensure the vehicles on your lot are seen by the people who are most likely to buy them. ZeroSum also dynamically creates and adjusts creative and ad copy for each shopper so they always see the ads that will resonate the most.

Information and insights you can’t get anywhere else

Wish you knew your market share right now? Your biggest competitors? What vehicles they stock and at what price? Working with an agency like ZeroSum can provide you with crucial data that you simply can’t get anywhere else. Armed with this information, you can make more informed marketing decisions and strategically grow your business.

When running your ads through an agency, you’ll also have access to more detailed analytics on their performance. You (or your agency) can use this information to quickly adjust your ads to ensure the highest conversion rate.

Create profitable growth for your business

There are generally two reasons for low profit: too many expenses and not enough sales. Marketing agencies can help avoid both. Rather than continuing to spend money reaching as many people as possible, you can use a marketing agency to run inventory-based ads that have higher conversion rates, resulting in more sales for less money. Less wasted ad spend means more profit.

Hiring an agency can also free up your time so that you can focus your energy on running your dealership the way that you truly want to. When you work with an agency, they become an extension of your team, taking on a lot of your work without requiring you to hire additional employees.

Ready to get started? You’ve come to the right place. ZeroSum can fully manage your search, social, display, and OTT/CTV video advertising while providing you with market insights you can’t get anywhere else. Book a demo today.