Ford Dealers Increased their Turn Rate by 31.4% Using ZeroSum's AI-Powered Marketing

Real-Time Inventory Management and Optimized Ad Spend Lead to Faster Inventory Turnover

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Turn Rate-1

31.4% Turn Rate

28.4% previous period

VDP Views

10.9k Inventory

11.3k previous period

Sales

10.3k Moved

9.3k previous period

Last 90-Day Results

Over the last 90 days, Ford dealerships using ZeroSum's AI-powered marketing platform have experienced a significant boost in inventory turnover, reducing days supply and increasing vehicle movement compared to the previous quarter.

 

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Jeff_Englishmen
"Over the last 90 days, our Ford dealers inventory turn rate increased by 31.4%. Despite a decrease in average inventory, we've been able to move more vehicles and reduce our days supply by 14 days. ZeroSum's AI-driven approach has helped us streamline our inventory management and significantly enhanced our overall efficiency, allowing us to achieve stronger sales results in a competitive market."
Jeff Englishmen
Vice President, Dealer Success

CHALLENGE: Increase Turn Rate

APPROACH: MarketAI + Social Media + Search + Display + OTV/CTV

IMPACT: 10.8% increase in moved inventory

The Challenge

Maximizing inventory turnover and reducing days supply

Ford dealerships faced challenges in managing high levels of inventory, with market fluctuations causing an increase in average days on the lot. Despite maintaining sales levels, many dealers struggled to improve their inventory turnover rates and needed a more efficient marketing solution to increase vehicle movement and reduce days supply.

The Approach

AI-driven, real-time advertising optimization

Ford dealers leveraged ZeroSum’s AI-powered platform to deliver dynamic, VIN-specific ad campaigns. By utilizing real-time data on market trends and vehicle demand, the dealerships optimized ad spend, targeting high-intent buyers across multiple channels. ZeroSum’s platform enabled the dealerships to track inventory health and improve visibility into ad performance, helping dealers market more effectively to meet market demand.

The Impact

Improved turn rate and higher vehicle movement

With ZeroSum’s AI-driven marketing, Ford dealers saw a 3% increase in their average turn rate, with some achieving a 12% improvement. Days supply decreased by 14 days, allowing dealerships to move 10.8% more vehicles. Despite a 3.5% reduction in overall inventory, dealers were able to maintain strong sales performance and improve efficiency in their operations.

 

You've seen what we've done for Ford. Imagine what you can do.

If you're interested in finding out how ZeroSum can help you build demand and increase your turn rates, please take 2-minutes to complete the demo form.

 

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