General Motors Dealers Increased their Turn Rate to 43% Using ZeroSum's AI-Powered Marketing

Real-Time Inventory Management and Optimized Ad Spend Lead to Faster Inventory Turnover

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Turn Rate-1

43% Turn Rate

40% previous period

VDP Views

20k Inventory

23k previous period

Sales

67 Day Supply

78 previous period

Last 90-Day Results

Over the last 90 days, General Motors dealerships using ZeroSum's AI-powered marketing platform have experienced a significant boost in inventory turnover, reducing days supply and increasing vehicle movement compared to the previous quarter.

 

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Jeff_Englishmen
"Over the last 90 days, our GM dealers inventory turn rate increased to 43% using MarketAI. Despite a decrease in average inventory, we've been able to move more vehicles and reduce our days supply by 11 days. ZeroSum's AI-driven approach has helped us streamline our inventory management and significantly enhanced our overall efficiency, allowing us to achieve stronger sales results in a competitive market."
Jeff Englishmen
Vice President, Dealer Success

CHALLENGE: Increase Turn Rate

APPROACH: MarketAI + Social Media + Search + Display + OTV/CTV

IMPACT: 14% Decrease in Days to Move

The Challenge

Managing Reduced Inventory and Maintaining Sales Performance

General Motors dealers were grappling with fluctuating inventories, having reduced stock levels while striving to keep sales momentum strong. They needed a strategy to improve vehicle turnover, minimize days on the lot, and keep days supply in check. 

The Approach

AI-driven, real-time advertising optimization

General Motors dealers leveraged ZeroSum’s AI-powered platform to deliver dynamic, VIN-specific ad campaigns. By utilizing real-time data on market trends and vehicle demand, the dealerships optimized ad spend, targeting high-intent buyers across multiple channels. ZeroSum’s platform enabled the dealerships to track inventory health and improve visibility into ad performance, helping dealers market more effectively to meet market demand.

The Impact

Better Inventory Management and Higher Turn Rates 

With ZeroSum’s AI-driven marketing, General Motors dealers saw a 43% increase in their average turn rate. Days supply decreased by 14%, allowing dealerships to move more vehicles. Despite a increase in overall inventory, dealers were able to maintain strong sales performance and improve efficiency in their operations.

 

You've seen what we've done for General Motors. Imagine what you can do.

If you're interested in finding out how ZeroSum can help you build demand and increase your turn rates, please take 2-minutes to complete the demo form.

 

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