Growing Nucar CDJR of Tilton to a 444% faster turn rate

The Challenge

Driving sales at a new store

Nucar, a DCD Automotive group store, acquired a new store in late 2020. The store had potential with strong inventory, but suffered from declining market share. Nucar’s priority was to strengthen operations and execute a smart marketing plan to: 

1. Drive more people to look at their inventory

2. Increase their turn rate

3. Grow sales volume

The Approach

MarketAI + Social Media + Search + Display + OTV/CTV 

ZeroSum used the power of MarketAI, an automotive market intelligence platform, to identify the market opportunity and automate delivery of inventory-specific ads to in-market shoppers across multiple channels online. ZeroSum launched Nucar's marketing campaign with social media, digital display ads and paid search, and later added OTV/ CTV ads. This omnichannel marketing approach enabled Nucar to quickly dominate the market. 

The Impact

Average days on lot decreased from 40 to 9

ZeroSum began working with Nucar of Tilton in late December 2020, a time when the entire auto industry experienced consistent inventory drops. Amidst falling inventory, ZeroSum maintained higher VDPs than Nucar of Tilton had ever seen prior to working with ZeroSum. Within 6 months, Nucar saw a decrease from 40 to 9 average days on lot while the market is sitting at a 33 day turn for CDJR.