Toyota Dealers Decreased their Days on Lot by 7% Using ZeroSum's AI-Powered Marketing

Real-Time Inventory Management and Optimized Ad Spend Lead to Faster Inventory Turnover

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Turn Rate-1

92% Turn Rate

93% previous period

VDP Views

13.8k Inventory

13.1k previous period

Sales

26 DTM

28 previous period

Last 90-Day Results

Over the last 90 days, Toyota dealerships using ZeroSum's AI-powered marketing platform have achieved notable improvements in inventory management and operational efficiency. Compared to the previous quarter, dealerships saw an increase in total inventory, a reduction in days on lot, and an increase in moved inventory, contributing to enhanced overall performance despite a slight decrease in turn rate.

 

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Jeff_Englishmen
"ZeroSum’s AI platform transformed our Toyota dealers inventory management and marketing strategies, allowing dealers to offer a wider selection to our customers while maintaining operational efficiency."
Jeff Englishmen
Vice President, Dealer Success

CHALLENGE: Increase Turn Rate

APPROACH: MarketAI + Social Media + Search + Display + OTV/CTV

IMPACT: 14% Decrease in Days to Move

The Challenge

Managing Inventory Levels and Maintaining Operational Efficiency

Toyota dealers were grappling with fluctuating inventories, having increased stock levels while striving to keep sales momentum strong. They needed a strategy to manage inventory effectively, reduce days on the lot, and maintain high vehicle movement rates to ensure optimal sales performance.

The Approach

AI-driven, real-time advertising optimization

Toyota dealers leveraged ZeroSum’s AI-powered platform to deliver dynamic, VIN-specific ad campaigns. By utilizing real-time data on market trends and vehicle demand, dealerships optimized ad spend, targeting high-intent buyers across multiple channels, including Google, social media, and Connected TV (CTV). ZeroSum’s platform enabled dealerships to track inventory health and improve visibility into ad performance, helping them market more effectively to meet market demand.

The Impact

Better Inventory Management and Higher Turn Rates 

With ZeroSum’s AI-driven marketing, Toyota dealers experienced significant improvements in key performance metrics over the last 90 days compared to the previous period.

Despite a slight decrease in turn rate, the overall efficiency improved with faster inventory turnover and increased moved inventory, demonstrating the effectiveness of ZeroSum’s AI-driven approach in optimizing inventory management and sales performance.

 

You've seen what we've done for Toyota. Imagine what you can do.

If you're interested in finding out how ZeroSum can help you build demand and increase your turn rates, please take 2-minutes to complete the demo form.

 

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