Solutions | Search Engine Optimization

Boost Organic Traffic to Your Website​.

 

When shoppers are actively searching for new & used vehicles, SEO helps boost your dealership to the top of the results.

 

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See how it works with a 20 minute SEO audit

Let us show you what's really happening in just 20 minutes. You'll walk away with actionable insights for your dealership's website including: 

  Your actual keyword rankings (not just the ones your current provider highlights)
  Potential technical issues affecting your performance
 Comparison of your results to competing dealerships in your market

 

 

Increase the effectiveness of all your marketing investments and dominate search results

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To achieve results, our SEO strategy covers onsite and offsite techniques, including content, technical, and local optimizations. This helps your dealership appear and attract the attention of the right car shoppers in organic searches.​

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ZeroSum's SEO deliverables include landing page development, metadata optimization, updates to local directories, and Google Business Profile management to help your business outrank the competition.​

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With SEO, your dealership ranks organically for high-value keywords. With SEM, your paid ads appear above organic results. This dual presence increases brand credibility, trust, and click-through rates (CTR).

 

Maximize Results.

SEO directly impact your likeliness to show up in Google’s ​
AI search results, that sit above other organic search results!

✔️Increase Visibility​
ZeroSum increases your market share by improving your site's search rankings. By outranking competitors in search results (both paid and organic), you capture more leads, expand your customer base, and gain a larger share of your market.​

✔️Increase Market Share​
ZeroSum's SEO strategy targets market-specific high and low funnel keywords. Improving your site's rankings and appearing in a variety of searches makes it easier for potential customers to find your business online​

✔️Reach New Customers​
ZeroSum’s SEO strategy helps improve your local search visibility to attract potential customers in key markets. When your site is easily found on maps and search engines, you can stay competitive and connect with the right audience.​​

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Proof Matters: SEO Case Study from a Real Customer

Georgia Subaru Dealer

The Challenge

A High-Stakes Move with Big Expectations

When a Georgia Subaru dealer relocated to a new spot, the pressure to bring in customers was real. The move was a significant investment, and the dealership needed to start seeing results quickly. They weren’t just worried about foot traffic — they wanted to make sure their new location showed up more often (and higher) in search results to pull in local car shoppers. While they had paid ads running, their organic visibility needed a serious lift to match.

The Approach

A Targeted SEO Game Plan to Drive Local Shoppers

ZeroSum rolled up its sleeves and got to work. We started by digging into the dealer’s market and seeing how they stacked up locally. Right away, we saw opportunities. We helped the dealership rework its site to reflect the new location, fine-tuned its local keywords, and focused on making sure it showed up when nearby customers were searching. It wasn’t just about tweaking pages—we also built up its SEO foundation behind the scenes so it’d perform better across Google.

The Results

Turning Search Visibility Into Real-World Momentum

Once the SEO improvements went live, the dealership began noticing steady shifts. Organic traffic started making up a larger share of their overall website visitors, and it wasn’t just about more people; it was about the right people finding them. More local shoppers were landing on the site, staying longer, and engaging with key pages. Sales managers also reported seeing more engaged leads walking through the door. On the digital side, metrics showed an apparent uptick in new and returning visitors. Even better, engagement quality improved, and visitors weren’t just clicking in and bouncing. They were sticking around, clicking deeper, and actively browsing inventory. Bottom line: The SEO strategy improved search rankings and helped the dealership connect with local customers who were ready to buy. Within a few months, they built real momentum and turned their big move into a growth opportunity.​

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• +17.4% Increase in Organic Clicks

• +23% Increase in Organic CTR

• +6.6% Increase in Active Users

• +14.1% Increase in Engaged Sessions

• +4.1% Increase in Organic Search Traffic Share

• +6.9% Increase in New Visitors

What is Seach Engine Optimization?

 

Search engine optimization can be complex and challenging, even for experienced marketers. To achieve results, our optimizations cover onsite and offsite techniques, including content, technical, and local optimizations. This helps your dealership appear and attract the attention of the right car shoppers in organic searches. ZeroSum's SEO strategy includes landing page development, metadata optimization, updates to local directories, and Google Business Profile management to help your business outrank the competition.
Engaged Expanded
Monthly Price
$ 1,195
$ 1,995
 per/mo
SEO Site Audit & Comprehensive strategy guide
Google Vehicle Listings
Local Directory Optimization
Additional Copy or Technical Optimization
1/mo.
1/mo.
Google Business Profile Management
Enhanced
Custom Content Development
2 page/mo.
3 page/mo.

SEO Pricing & Packages

The pricing listed above is for Off Program dealers. Schedule a demo today and see if your dealership qualifies for On Program pricing. 

 

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Ready to get started?

Schedule a time, and one of our MarketAI specialists will guide you through a 20-minute demo over Zoom. Get an inside look at your website and competitive landscape.  

 

Why are dealers switching to our SEO services? Our automotive clients consistently mention 3 things they love about working with us:

Custom content that connects: We create new dealership-specific landing pages every month and content that resonates with car buyers in your market  Total transparency: We provide monthly recaps showing exactly what we've done, what's working, and what's next. No mysterious "SEO magic" or hidden tactics.   We handle everything: Whether you’re currently using another provider or trying to manage SEO in-house, we make the transition as effortless as possible.