ZeroSum | Tariff Resource Center

Turn market disruption into your competitive advantage

Stay informed of rapid industry changes and ensure you're positioned to capitalize on emerging opportunities with solutions designed to help you target ready-to-buy shoppers and align your ad spend to your VIN-level availability. 

 

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We are monitoring market dynamics to ensure that dealers are properly pricing, promoting and positioning their vehicles to succeed in this volatile market.

 

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See the effect changing market conditions are having on the auto industry in our latest report

Weekly updates on Vehicle Movement and Average Marketed Price

Average Marketed Price April 18
Average Vehicle Movement
Average Vehicle Movement April 18
Average Marketed Price

Get a customized tariff response strategy for your specific inventory position

 

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More solutions from ZeroSum tailored to your inventory, brand, store, and customers

OTT/CTV Video Ads

Deliver simple, effective, inventory-driven, dynamic videos right to your shoppers on their favorite streaming platforms. 

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Social Media Ads

Show inventory-based social ads of cars you have in stock directly to consumers on their social networks.


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Digital Display Ads

Keep your ads up to date and in front of potential customers looking for the same or similar cars on your lot.


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Google Vehicle Ads

Target shoppers looking for cars you have available, and place your live inventory feed at the top of their Google's search results pages.


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Search Engine Marketing

Create dynamic search ads that use compelling ad copy to eliminate wasted ad spend and drive more traffic directly to your website.


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Data and Intelligence

With first-party audience data, the largest database of active VINs, and real-time market insights, we understand the industry in a way that no one else can.

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Ready to get started?

Schedule a time, and one of our MarketAI specialists will guide you through a 15-minute demo over Zoom. Get an inside look at your competitive landscape and MarketAI's best features.

 

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Read Our Latest Resources

Learn about the latest trends, insights, research on automotive marketing, and more!

3 min read

The Competitive Advantage of Strategic Inventory Visibility

The recent tariff implementations have dramatically accelerated automotive market shifts that were already underway....
4 min read

Build custom, inventory-synced video ads in seconds with Auto-Stream

ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast...
3 min read

Stop choosing sides: How SEO and paid ads work together to supercharge dealership results

For auto dealerships, paid advertising is typically at the core of their digital marketing strategy and for good...