Skip the funnel &
reach the buyer
More VDP traffic–More conversions–More leads
We have the largest database of VINs and VDPs anywhere, which powers our technology to reach buyers. Only 1.3 lot visits per vehicle sold means that care is being used and essentially purchased online. ZeroSum Display reaches only these declared in-market buyers across multiple display channels and aggressively remessages them to keep them on your inventory.
Get more of what matters.
Inventory is king.
Maximize it’s power with Artificial Intelligence and Machine Learning by ensuring any shopper, anywhere in the market sees the exact car they want from your lot.
Inventory is king.
Maximize it’s power with Artificial Intelligence and Machine Learning by ensuring any shopper, anywhere in the market sees the exact car they want from your lot.
Traditional Display
- 3rd party audiences are too broad and often inaccurate.*
- Agency creative doesn't engage, doesn't reflect exact inventory, and only focuses on core models.
- Performance is difficult to quantify and communicate.
ZeroSum Display
- Our data contains ACTUAL SHOPPERS with declared intent.
- Our creative contains the EXACT VINs a shopper is interested in. Plus, targets ALL of your inventory.
- Obvious results in the form of increased VDP views.
*Source: https://adexchanger.com/the-sell-sider/third-party-data-is-a-bad-habit-we-need-to-kick/
They're wasting
your money
They're wasting your money
VDP traffic doesn’t need to cost a premium.
Automation, machine learning, engaged shopper audiences, bring down the cost of VDPs. Automate campaigns, creative, and audience to perform across channel, find and convert buyers.
ZeroSum AI™ maximizes your budget, eliminates waste and over delivers.
VDP traffic doesn’t need to cost a premium.
Automation, machine learning, engaged shopper audiences, bring down the cost of VDPs. Automate campaigns, creative, and audience to perform across channel, find and convert buyers.
ZeroSum AI™ maximizes your budget, eliminates waste and over delivers.
Real-time inventory integration
Speed to market is everything when a shopper only visits 1.3 lots before buying a car. Our campaigns refresh several times per day to accurately show your latest inventory.
VIN-level targeting & retargeting
When inventory makes or breaks a sale, it is important to get in front of a shopper as many times as possible.
Traffic directly to VDPs, not a listing site
Your inventory is king.
Stop giving it away to 3rd party vendors who capture your leads. Drive traffic directly to the VDPs the shopper viewed.
Dealer Stats:
*Cost per VDP varies and is based on the strength of your inventory.
Get the right traffic.
ZeroSum’s audience is built with intention, selectively refined to include only the most qualified shoppers. Those searching for vehicles, and shopping VDPs right now. It’s time to become an industry leader by leveraging big data and a full-time strategist, expertly trained on the ZeroSum AI™ platform.
Get there first.
ZeroSum’s audience is built with intention, selectively refined to include only the most qualified shoppers. Those searching for vehicles, and shopping VDPs right now. It’s time to become an industry leader by leveraging big data and a full-time strategist, expertly trained on the ZeroSum AI™ platform.
Get there first.
